The only way to get anything done, is to start doing it.

Maybe you want cleaner water, or education for all. Maybe you are just sick and tired of your municipality being unable to stop the flooding every year. Or you woke up one morning realised that the air smells like burning plastic. Maybe you know places where they don’t even have water, or where girls don’t get the same access to facilities as boys do, or perhaps you are wondering where all the non-biodegradable stuff go. (All of the above examples are live examples of the repercussions of unsustainable development from India).

If you are an Indian, or South Asian or anyone living in the global south..and you still don’t have a sustainability goal, then maybe it’s time to think harder about what’s happening around us. All trends and indicators are very clear, we are most vulnerable to large-scale negative impact of unsustainable growth. On the positive side, only when we become sustainable will the global indicators actually become healthier.

Set Your Sustainable Development Goal

Whether you want to act as an individual or an organisation, the first thing you should do is understand what Sustainable Development is.

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

Brundtland Report, 1987

The Goal That Matters Identify the goal that resonates the most with you/your organisation. I have a primer blog here, or you can also visit the UN site here. Click on the goals to read more, including the targets of each goal.

For instance, my Goal is SDG No 12 “Responsible Consumption & Production“, and in particular I want to work on target no. 12.6 “Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle“.

Goal No 12: Responsible Consumption & Production

How to choose a goal When evaluating the goal to pursue, I recommend you K.I.S.S (Keep It Simple Stupid!). It’s easy to want to do everything, but really you can’t (unless you still believe in the Gordon Gekko philosophy). So choose ONE goal, and no “please adjust na” options! πŸ™‚

Importantly, make it a goal where you can make a difference. This is not about us, it’s about the goal.

Read up more about your goal. This is where I will go all Zen Sensei on you, and expect you to find your own path.

Spread the word It’s like an exercise manual, the first thing you do…is to set a goal. And then you tell the goal to a lot of people, so that you get motivated to pursue it to the end. If you are really lucky…it could even trigger off other folks making their own goals #SpreadYourGoals2030

I used the “Butterfly wings” developed by UN SDG Action Campaign to tell you about my goal.

How do I get those wings?!

  1. Download Shazam app
  2. Point the camera (through the app) at the orange Shazam logo that’s on the featured image at the top of this blog
  3. Get your photo taken, with the AR wings attached. Each goal has a different wing πŸ™‚
  4. Share the photo, and your message of course! #SpreadYourGoals2030
  5. The SDG text is still in German, so when you share, you may want to translate!

Posted by:Dechen

Hi! I write on sustainability, books and simply lying fallow. I've worked for 14 years in various industries, but nothing will mean as much as making a real difference through the advocacy of Sustainability. This is a topic that I think is critical in developing economies like India/South Asia.